Back in the late 80’s there used to be this book that had a remarkable success rate for solving the majority of the problems that you would face.
From where to take your clothes for the best dry cleaning to who you should call to get you septic system cleaned by a pro.
You could even find these nifty books in local businesses and could access to them for free.
This book solved most of the problems you would face in your home
Do you have an idea as to which book I migh be referring to?.
The book that I’m referring to is the yellow pages.
Now let me ask you this…
Did you know that there are six simple words that will solve 85% of your marketing problems just like the yellow pages solved most of America’s problems in the 80’s
Before I give you those words, let’s do a bit of exploring here.
What kind of things you ask?
How about things like what causes most of your marketing problems in the first place?
Most of your marketing problems are caused by a lack of a proven system. You don’t know what exactly to do
so that you can see an increase in profits from your work.
Questions like what do you put in your ads, what do you test in those ads, or how do I fix broken ads.
Even things like where do you place your ads, or how do you make irresitable offers etc.
These all contribute to your marketing problems.
But when you think about it, marketing comes down to six little words.
I’ll give them to you in just a bit.
But first, more learning. Stick with me here.
There is another question I want to look at with you that needs to be answered.
And that question is…
Why can’t those marketing problems be solved?
To put it simply, it’s because of what I like to call the curious case of the monkey mind.
Let me explain.
Have you ever watched a monkey?
If you have then what you’ll see is that a monkey has a very short attention span.
One minute it can be playing with a banana, and then the next it’s leaping from branch to branch.
Then he will be running around patting himself on the chest.
He just bounces around from one thing to the next.
Well think of the reason why most people can’t solve their marketing problems is because they have monkey mind.
See, when it comes to trying to solve your marketing problems, there are tons and tons of information
you can find out there available that promises to solve your problem.
So what happens is you’ll buy one of these products and give it a whirl.
After a little time goes buy you find that it just isn’t quite working.
Then you’ll hop to next product that makes a big promise of instant relief.
Once again, you’ll give it a try. You’ll see some results, but not the kind like was promised.
And now it’s off you go looking for another product to try.
It’s the monkey mind acting up.
Now I want to give you the solution to the monkey mind and the six words that will solve 85% of your marketing problems.
What words could have the power to solve one of the most common issues that businesses have today.
Well, it’s simply this.
To solve most of your marketing problems you only need to “sell stuff people want to buy”
Most businesses go out and try to market products and services that most people DON’T want to buy.
They have this great idea for a product or service.
And they seek the opinions of those who are closet to them, which is never a good idea…but I digress.
So they get the encouragement from these close friends and family or from the marketing department.
A couple of surveys are done, and here comes a new product or service.
Doing things that way never leads to any long lasting sales.
If you really want to solve your marketing problems then you need to start marketing products and services that people
are already buying or things that they want to buy.
You need to offer your market products and services that they already desire, and not try to create desire for those products and services yourself.
This is what will solve 85% of your marketing problems.
When you sell products or services that your market already wants to buy or are currently buying, then you will get rid of most of your marketing headaches.
You should never look to create desire in a market. The desire should already be there. Then it simply becomes a matter of directing that already existing desire to your product.