Why is selling mobile marketing services to small business owners so hard?
Well, first off you have to understand that there is a disconnect with small business owners when it comes to mobile marketing.
Most small business owners don’t see the value of mobile marketing. With so many day to day items to be concerned about, mobile marketing just doesn’t pop on their radar.
The biggest mistake people make when selling mobile marketing
This by far is the biggest mistake that I see made when selling mobile marketing to small businesses…and that is the mistake of results.
Small business owners are generally stressed out. They have a lot of things going on so what they don’t need is you coming to them to offer them something else to add to their already large list of things to do.
What they want is bottom line results.
You have to show them how their business will be better then their competition because of mobile marketing
What they want is to know how that mobile marketing service will translate into new customers and new dollars coming through to their business.
Way to often I see marketers pitching their technology and how they have the latest thing-a-ma-bob.
They don’t care about your new technology.
What they do care about is what works
One experiment I did that got a small business owner jumping for joy to use mobile marketing was to set up a campaign and delivered results right there on the spot.
See one of the secrets that top salesman know about selling is the power of demonstration. I showed the business owner how I could supply fresh leads to them on a regular basis through mobile marketing…and it worked.
I used two services that I could use to generate leads and simply diverted the leads to that customer.
If you want to know about the two lead generation companies I used then leave me a comment on this post.