Do I need a Logo for my business when I’m first starting out?


This was the question I was asked the other day from a friend who was thinking about getting into a home based business.

Now as I thought back on how my own entrepreneurial adventures came about, one of the things that sticks out most was that at the beginning, I actually didn’t have a logo.

I only remember in one instance where I did have the logo at the beginning and that was for a transportation company that I started.

Other than that, every logo that I did develop came later on in the process.

Personally I don’t follow the rule that states that you need a logo at the start of your business nor am I a believer that loads of money is needed when you do finally develop a logo. To me the logo falls under the category of branding. I’ve had lots of sales and never once did anyone ever say to me that they bought a product or service just because of the logo I used. When you deliver a product or service that solves their most pressing problem, they could give a rats ass about what kind of logo you used. It only comes into play when once you have delivered your product or service that they will then associate your logo with your company if at all. Some of my customers couldn’t pick out my logo from my competition, yet they buy from me over and over.

When I do need a logo I’ve used a small company called logonerds.com and they have done a really great job with my logos.

Whenever you are just starting out as an entrepreneur your main focus should be on one task.

To just get going!

You don’t have to get everything right, but you do need to get going.

In fact one of my biggest mistakes that came about when I was just starting out was what I like to call “Paralysis By Analysis”

I literally was paralyzed through my constant need to analyze everything.

Too much of my time was spent on spot checking the tiniest things that had no real effect on whether or not the business would be successful.

Now, understand that you will need to do your own due diligence about whatever type of business you will be going into. I’m not in any way telling you not to do your research.

However, there will come a point whereby you will need stop with all of the paper chasing and put action behind your plan.

It’s only after you have some actual time in your business that you will be able to analyze the data that you get to see if the business has a chance of becoming sustainable.

At the beginning I simply had the name of my business written in a cool font and that was it. I don’t even remember the kind of font it was, but it did it’s job.

As the business began to grow, then I revisited the logo and changed it.


Because now I was making money and it could be justified.

So, to wrap things up here, my advice is that you can start off with something simple with the thought being that if the business starts to take off then you can always change or refresh it.

Your Turn.

What do you think about having a business logo at the start of your business. How critical is it to your success? I’d like to hear your thoughts.

photo credit: Silicon Prairie News via photopin cc


You Can Explain eBay’s $50 Billion Turnaround With Just This One Crazy Story

good story..thanks for the post

Panos Nomikos Blog

This truly fascinating story on INNOVATION was published on Business Insiderhere

You Can Explain eBay’s $50 Billion Turnaround With Just This One Crazy Story

Saving Ebay v.3_03

Jack Abraham’s taxi came to a stop.

It was Saturday night, Feb. 17, 2012 — around 7:30 p.m. Outside the cab, it was dark and in the low 40s.

Abraham had arrived at San Francisco Airport. He had just barely enough time to make his flight.

Still, he hesitated, momentarily glued to the seat as the momentousness of what he was about to do fully dawned on him.

“Are you crazy?” he asked himself, out loud.

In a few minutes, Abraham and five of his coworkers from eBay would board a 14-hour flight to Sydney, Australia.

Their plan was to spend the next two weeks re-inventing the eBay homepage, based on a rough idea Abraham had pitched to Donahoe only the day before. The CEO…

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5 must have apps for running a business from your phone

Here are 5 simple apps that you can use to run your business right from your smartphone.

I use numerous apps to help me
with building my business.

Understand this little nugget about the business of making money.

If you want to be on the side of the cash register where people hand you money then you need to set yourself to receive money.

So, you’re probably wondering what are the five apps.

Read more..

7 inspirational quotes that you’ve probably never heard of before


One of the lessons I’ve learned over the years is that if you really want to hit a homerun in life, then you have first believe that you can.

If you don’t even have a firm belief in yourself then it’s game over.

However, what if getting that homerun was made a wee bit easier.

What if you didn’t have to have the major degree from a university and could still hit a homerun in life.

What if the whole science of hitting that homerun came down to the tools you use.

In this case your tool, is one that you’ve had with you all along.

It’s has to do with your mind and your own self confidence.

With confidence in yourself you can do whatever you choose to do.

You can ask for a raise.

You can find your right spouse.

You hunt down success.

Now, I’m not going to bullshit you and say that building self confidence will be easy.

Because it isn’t.

It’s actually one of the hardest things you will ever do.

How come?

Because your confidence is always under attack everyday.

365 days…

There will be times where your confidence is sky high and it will take a hit.

And then you’re rocketing back to me-too-ville.

Understand that it’s never the event that destroys your confidence, it’s how you choose to react that stomps on you.

Here’s what I do to keep my confidence sky high.

I saturate my mind with thoughts that suggest confidence in the present and in the future.

And one tactic I swear by is the use of quotes by other confident and smart people.

To get you started here are some quotes deposit in your thoughts daily.

One’s dignity may be assaulted, vandalized and cruelly mocked, but it can never be taken away unless it is surrendered.
Michael J. Fox

Wanting to be someone else is a waste of the person you are.
Marilyn Monroe

Never be bullied into silence. Never allow yourself to be made a victim. Accept no one’s definition of your life, but define yourself.

Everything that happens to you is a reflection of what you believe about yourself. We cannot outperform our level of self-esteem. We cannot draw to ourselves more than we think we are worth.
Iyanla Vanzant

How would your life be different if…You stopped allowing other people to dilute or poison your day with their words or opinions? Let today be the day…You stand strong in the truth of your beauty and journey through your day without attachment to the validation of others
Steve Maraboli

The man who does not value himself, cannot value anything or anyone.
Ayn Rand

I am beginning to measure myself in strength, not pounds. Sometimes in smiles.
Laurie Halse Anderson

What is marketing?

That’s a diabolical question isn’t it?


Because it seems like such a simple question to answer.

And yet it’s one of the most misunderstood questions that you will ever come across.

So before I give you the answer, I’ll first tell you what marketing is not.

– marketing is not buy one get one free
– marketing is not having a discount sale
– marketing is not having a Facebook page
– marketing is not having a website
– marketing is not about referring a friend
– marketing isn’t about selling anything at all

Kinda sucks doesn’t it..once you’ve found out that you’ve had the hood pulled over your eyes.

For so long..you’ve been duped into thinking that marketing included some of those things I mentioned.

Now..if those items I mentioned aren’t marketing, then what is marketing then oh wise one.

I’m glad you asked grasshopper.

To put it very simply…

Marketing is about creating an environment whereby people sell themselves”

Advertising sells.

Marketing tickles your fancy.

You don’t know when marketing hits you over the head when it’s done right.

Marketing is “hey, I just bought the new blue ray dvd for Thor, didn’t know that the wife bought one as well, here you can have it…it’s on the house”

Marketing is “I’m gonna stay in and catch some Sherlock Holmes, here are the keys to the bently, have a good time..my treat”

Marketing is when someone buys your book from amazon and you turn around and send them 2 of your audio recordings just because you wanted to.

Marketing is when someone has been a member of your subscription website and you send them a quick note that says no need to pay this month. It’s on me. Buy yourself a beer or grab a pizza for the kids.

Marketing is when you etch yourself so deep into the mind of a person so that they say to themselves, “hey this guy has himself together. I wonder how does he do it. Hey show me more of what you do.”

You see..

Marketing is about treating the people who buy products and services from you as if they are a close friend who is under your care.

You don’t put a dollar bounty on their heads.

Ever notice how apple iPhone and iPad commercials don’t sell their products.

They don’t you know.

They market both products and the apple store sells. The online catalog sells.

Apple markets. It creates an environment where you say you want to join in. Then you sell yourself on owning one of their devices.

Then bingo!

You’re off to Verizon to pick up one of their devices.

How smooth…

How noble of them

Strength and Honor

The Life Lesson You’ll Wish You Had Learned 30 Years Ago

Here’s another life lesson taken from deep in the trenches of Trenton New Jersey.

You’ve never heard what I’m gonna give you here.

And yet you’ll thank me afterwards..

Quick question..

Have you ever found yourself on a Friday afternoon surrounded by friends or family…or even your co-workers.

And one of them blurts out “TGIF, now I can go out for drinks later”

That’s short for thank god it’s Friday if you were held back in school.

Now, here’s the funny thing about that phrase and quite honestly the sad part.

For them..the 9-5 wage slaves.

Life begins and ends within the confines of Monday through Friday.

And they use the weekends to recharge and do it all over again.

Tsk tsk tsk..

Here’s what they never realize and what took me a while to truly get because of the programming I had received.

But first..another question for you.

If I asked you to give me $500 and in return I would give you $200..would you do it?

I’d put money in Vegas that you would think I’m crazy for asking you that.

That I must be high or something.

And yet you make deals like that every week.

When you sell off Monday – Friday in exchange for two days (Saturday and Sunday) you’ve done just that.

Sometimes it’s unknowingly (like I did)…

While other times..you do it knowing that it’s a bad deal.

Gosh that sucks..

Oh and wait I can hear you making the argument that how else are you supposed to survive right?

How are you supposed to support your family?

Geez..learn this.

The idea is to use that time in the 401k slave trade as a stepping stone to entrepreneurship.

It’s not meant for you to stay there forever whereby you sell off 40-50 years of your life in return for a gold plated watch and your walking papers to now be released into pasture.

And where you try to hide the fact that you now wear fashionable depends underwear.

Or you carry around belly bags to keep today’s set of pills you have to take.

It’s the reward for a deal that was never meant for you to win.

It’s the dirty little secret that no one ever told you about..

Until now..

Like I just did.

2 Entrepreneur Lifestyle Lessons I Learned From Jay – Z

Pop quiz..

What can you learn from famed rapper jay – z?


1. You are your brand.

2. And it’s critical to your success.


Because the more your market can identify with you the more they will be willing to listen to what you have to say.

Understand this about money.

It’s everywhere.

It’s not just in the rich folks bank accounts.

It’s also in the guy who’s standing behind you in line at the grocery store with the 5 packs of Rahman noodles in his hands…it’s in his pocket as well.

But get this, he’s willing to give it to you if you can give him a legitimate reason to do so.

He wants you to answer the questions he has in his mind about you and your product or service.

Shucks…let me ask you…

What do you stand for in your business?

What are you communicating to your market?

Ask Samsung or blackberry about using a brand and understanding what you stand for in the mind of your market.

Blackberry’s brand once stood for something..now they don’t know what they stand for.

And guess what..

You know that they don’t stand for what their customers want them to stand for because their customers got together and voted with their wallets.

Message received..

Governor Christie..

He’s having a personal brand crisis.


His brand was being a straight shooter..telling it like it is, even when you didn’t want to hear it.

And now…

He’s being re-branded.

As what?

A bully.

Tsk, tsk, tsk…

At the end of the day here’s something for you to put your mind on.

If it’s more money that you want for your business then learn this.

“Money is simply a response to mans thoughts about himself.”

Write that down..print it out even. Study it.

Hell, repeat it to yourself until you fully get it.


Because what you think you are, you become. And if what you become in this world aligns with other people’s beliefs about themselves then greenbacks will be exchanged as result.