consumption

“Want More Readers For Your Blog? – Just Do This

Hi everybody, headline goes here please

Hi everybody, headline goes here please (Photo credit: reinvented)

If you want to have more readers for your blog then you have to consider doing one thing just a little bit differently.

Now before I tell you what that one thing is, let me just say this first.

Having good content matters.

It won’t do you any good whatsoever if you happen to get more readers to your blog, but drop the ball on providing them with killer content.

You have a blog, you have good content, then how do you get more readers to stop by and not only read your blog, but also have them come back on a regular basis.

That’s what you want right?

Then do this.

Learn how to write better headlines. Yes, I know…it doesn’t sound like anything special, and chances are you may have even heard this advice before. (Just keep in mind that I used the same tactic to grab your attention for this post..)

However, don’t dismiss that advice too quickly.

When you consider that millions of magazines sit on the shelves in stores across the world. Each one has a price tag attached to them. There are no pushy salesmen to try and convince you why their magazine is the best.

The only thing they have to sell the magazine is the headline blurb on the cover.

They pay millions of dollars to copywriters to come up with eye catching titles that will push your buy buttons.

You need to focus on learning the art of writing eye catching headlines.

Take a few minutes and go down to your local magazine or grocery store. Pick out a few of the top selling magazines. Take them home and start studying them. Write them out yourself. Make sure that you do that at least for 5 minutes each day.

For how long?

You will do that until your mind has built a mental map on how to craft these headlines. You’ll know when you can stop when you can sit down and without any help from the magazines you can begin writing the blurbs just like the  magazine copywriters do.

Until that happens, don’t stop writing everyday. They key to turning you into a headline writing jedi master is the daily writing.

So let’s sum things up here.

You’ll become that superstar blogger and will have way more readers than you normally wood when you learn the art of crafting headline zingers. Those are headlines that grab your attention like I just did by using the word zinger in a sentence. Your daily task is really simple. study and write out headlines like the ones you’ll find on the magazines sitting in the isle of grocery stores.

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“Can Your Service Business Benefit from Pinterest?”

pinterest

Imagine that you are a service business. You provide let’s say…transportation locally and you heard how pinterest is driving sales for companies around you.

You take a look at the companies that are benefiting from pinterest and you notice that they have one major thing in common.

They all have products that they sell and not services.

So you come to the conclusion that clearly pinterest is not for you and your service business right?

Or is it…

Is it possible for you to leverage pinterest for your service based business?

Of course it is..otherwise I wouldn’t have written this post. So make sure you pay attention here.

Ok let’s move onward shall we…

The way you leverage pinterest for your service based business is rather simple.

You have to use a concept that will help understand what it is that you have to do.

That concept is one of turning your information into something that is visually appealing. And that goes for products and service based businesses as well.

But isn’t pinterest all about beautiful pictures?

That’s a big misconception.

You might think that pinterest is all about having purty pictures, and don’t get me wrong, that is helpful. However it’s not the end all be all either.

In fact I’m going to give you a few ideas that you can use today that will help you see just how you can leverage pinterest, even if you don’t have high definition photo’s.

What kind of pictures can you post on pinterest if you have a service oriented type of business?

Ok so here are the types of photo’s you can post on pinterest if you have a service business.

1. Infographic

Turn information about your industry and your business into an infographic. Then create a board where you can then post that information to.

Let’s say that you are in the transportation business. How can you show information about your industry on pinterest?

You could create an infographic that shows how many people buses carry as compared to cars. Or create a graphic about one vacation spot as compared to another popular one.

2. Create a How-To

Show your customers how to do something and turn that into a visually appealing graphic.

Give a detailed how to using graphics for your market and post that onto your pinterest board.

Show them step one, do this, step two do that and so on.

Now this might sound like a good thing to do,  but there is one major problem.

What software do you need to buy in order to make these graphics?

You might be surprised to learn that the software you can use to create these kinds of graphics isn’t expensive at all.

The one I use is called piktochart.com

It’s a cool program and get this.

You can create infographics for free.

So let’s wrap things up here.

Even your service business can benefit from having a pinterest account by turning your information and data into a visual graphic using the website that I gave you.

“Pain, Pleasure and Purchasing”

Recently I had the chance to look at some research done by Carnegie Mellon university.

What they were looking at was how making a purchase affects your brain.

As it turns out, what they discovered was quite interesting.

However, before I reveal their findings to you first let me ask you something.

Have you ever saw something that you wanted in the store and just felt like, hey I want that?

And because you made that decision to get it, you started to put money to the side so that you could eventually purchase the item.

Soon, a few weeks go buy and what do you know, you now have the money to buy it. Yippeeeeee!

But before you can make it down to the store, something else pops up and needs to be taken care of immediately.

It’s something you didn’t expect, but you know that it needs to get taken care of.

So now the purchase that you were looking so forward to making, will have to take a back seat.

When that happens, have you ever noticed how you feel?

There is pain that is associated with it.

That feeling of pain can also be felt when you are about to make a purchase.

What the researchers at Carnegie Mellon university discovered was that when you are about to buy something, the pain centers in your brain can start lighting up.

When subjects were presented with cash and given items that they could purchase with that cash they noticed something quite interesting.

That purchasing can cause pain as I just stated, but also it was relative to the context of the purchase.

Huh?

Ok, what that means is that people will experience pain when they have to part with their hard earned money based on what situation they are in when they have to give up that money.

So for example.

Let’s say that you are buying a car.

You know how much the car will cost and that is fine with you.

So the salesman then says that he will throw in a pair of chrome rims for just $100 extra.

In the context of that purchase, paying an extra hundred dollars will not trigger your pain center in your brain.

You have a relative idea of how much the rims would cost if you had to purchase them separately. No issue there.

But now let’s compare that to another situation in which you might experience some pain.

Imagine that you are standing at a vending machine.

That favorite chocolate treat known as the kit-kat is staring you right in the face.

And what’s the price of this little piece of chocolate heaven…just .75

You pop in three quarters and hit Q7.

The spindle starts to turn and then its stops.

But no candy. Ughhhhhh.

The machine now has your .75 cents and you are pissed.

In this situation, your purchase has caused you to feel pain. Even though it’s only .75

It’s the context baby, the context.

So how do you get rid of the pain?

In one simple word you can minimize the pain your potential customers may feel by bundling your products or services together.

Bundling allows them to justify the price by spreading it out over multiple items.

For example.

In the example I used earlier about the car, you will naturally spread the price out over the multiple items the car comes with. Like leather seats, sunroof, bluetooth etc. You have an idea of what those items may cost so you will include that in the cost of the car when you are looking at the price.

How can you use this information in your business?

The biggest takeaway you can have from this information is that you need to maximize your pricing and minimize the pain of paying.

Your pricing has to be seen as being fair.

If however your price is seen as being more expensive then the others then you will need to explain why it is expensive.

Give them more detail.

Explain it.

“Can Making Your Prices Seem Lower Actually Lead to More Sales?”

Does the way you write your prices make it seem higher or lower?

The fact is, that yes.. the way you write your prices can appear to the hman mind as being either higher or lower.
Let me explain…

Did you know that if you were to remove the $ symbol from your prices that it can seem like it’s a lower price in the mind of your customer..

For example…

29 would look to be lower as opposed to $29, even though the only difference is that the $ sign has been left off.

But you knew that right.

However it goes even further than that

There is new research that shows that using punctuation and decimal points can actually make a difference in how people perceive your prices.

It really does make a difference.

Here’s how it all happens

According to the journal of consumer psychology, prices that have more syllables when spoken seem higher to the consumer.

Comma’s ($1,699) and cents that appear after the decimal (1699.00) imply that the product or service is more expensive.

Those punctuation point add to the total syllables and hence make the price seem that much higher in your mind.

But get this, it even happens when the price is written and not just spoken.

Our brains are wired so that even when we see the price written down we use an auditory representation of the price in your mind.

This effect is due to the way we would normally pronounce these prices.

One thousand six hundred and ninety nine for the punctuated vs sixteen hundred and ninety nine for the non punctuated.

So what does all of this mean?

Imagine that your business is run based off having low prices for the consumer.

Just by knowing these little tricks it gives you a way to display your prices that you might not have even considered using in the past, but could have actually been killing off your sales without you knowing it.

That sucks…

If you want your customers to see your prices as being low, then omit the commas and decimals.

That would mean that you would use $1199. as opposed to $1,199.00

Hell you can even experiment with leaving off the dollar symbol.

Give it a try.

“The Pricing Strategy That Beats Discounting”

Are you currently discounting your prices in order to bring in new sales?

Then that’s a bad move.

And if you’re wondering why then here is your answer.

When you discount your product or services, what you are doing is you’re teaching your market to devalue what it is that you are offering.

You’re basically saying, “hey my product/service isn’t worth the asking price, so I’ll give you a break on the price if you’re willing to buy it”

This is also the major reason why Groupon has seen it’s business drop dramatically.

See the problem that businesses soon realize is that in order to take part in a Groupon deal that they have to deeply discount their product or service in order to get volume sales.

That should be a good thing right?

But if you take a closer look at it, what you will see is that those businesses can’t get repeat business.

Why?

It’s simple, the customers have gotten the product or service at such a low discounted price that they now do not want to pay full regular price. So they don’t come back.

Think about that for a moment.

Is that what you want your customers to think about your product or service?

That it’s over priced.

Probably not.

So what can you do to still charge your original prices and not get bit by the discount bug?

First off, you need to understand a few things about that little piece of grey matter that sits on top of your shoulders.

Our brains are bad at math.

Yes, I know…that’s hard to believe.

But hear me out for a moment.

When you see a discounted price, your mind has a hard time determining the best deals. It’s the reason why when you see 50% off compared to 35% off the first choice (50%) looks better than the second, even though mathematically the 35% may be the better deal.

It’s called “base value neglect”

Now I’d love to go into great detail about this, however there is a much better way for you to get an understanding about it by going here

One of the takeaways from the article is that you will see better results from your sales if you were to say something like you will get 25% more than if you simply said 25% discount.

Imagine if I said to you that you would get 25% off and when you made it to the checkout I said to you that you can get 25% more. In your mind, that would seem like a better deal to you as compared to if I just said you can get a 43% discount.

This is called a stacked discount by the way.

And what happens is that your mind will overestimate the discount. Even though the numbers would appear to be a better deal.

It’s only when you do the actual math can you determine if indeed it is a better deal.

But I also have one more goodie for you.

If you combine the more tag with the magic word of FREE, them you will create a much more stronger offer that will beat out the age old standard of just saying that you get a discount, or that you get 35% off.

So to summarize things up here.

What you want to do is instead of just using a discount, you tell your potential customers that they will be getting more as opposed to less.

It would look like this.

25% More FREE as compared to 25%off.

You mind is wired to look for gain, and by saying the word more it triggers part of your brain that is responsible for the feeling that comes when you experience true gain. It’s like giving your mind a shot of dopamine.

Test it and see.

“Are You Taking Advantage of This Psychological Principle?”

I recently did a simple experiment.

I wanted to see the power of inducing ownership inside of a sale and the effects it would have on the outcome.

In the experiment there were two identical leather coats that only had one small difference.

One was powder blue and the other one was orange.

There were two potential customers who I had already pre-sold  all of the benefits of owning the coat to.

What happened next?

With one of the ladies I only showed them the coat. They were able to see it up close but not take the coat out of it’s wrapping.

They could ask questions, make their own assumptions…but not fully try the coat on.

As it turned out, after doing this…the lady left without the coat.

Would the same hold true for the other coat?

In the second selling situation I followed the same idea. I let them see the coat, make their own assumptions…but only this time I added one little step.

I took the coat out of the wrapping and let them try it on. Then I placed them in front of a mirror and let them see themselves from multiple angles wearing the coat.

Immediately after doing this, the customer pulled out her cash and purchased the coat right on the spot.

What made the difference between the two sales?

Psychologically, the difference can be boiled down to one thing.

By giving the customer the coat to try on and letting her see herself from multiple angles, I was actually inducing ownership.

You can use this powerful form for selling your products or services.

It’s the same idea you’ll see behind all of the offers where manufacturers are willing to ship you an item for free of for a small shipping fee so that you can try it out for however many days.

What they are doing is inducing psychological ownership.

So how does psychological ownership work?

To put it simply, psychological ownership works by getting your potential customer to touch the product that you are selling.

To physically put the hands around it. To hold it. To use it. To visualize themselves owning it.

You see our minds have a small little quirk to it.

Once you give someone ownership, and take it back…they will fight tooth and nail to keep it.

So by putting your product into the hands of your potential customers, you are in a sense inducing psychological ownership of that product.

They will find ways to mentally convince themselves on the reasons why they should own what your selling.

How can you use this knowledge for your business?

If it isn’t obvious by now, then I’ll just give you the hint.

Find ways to lower the barrier for your product.

How can you get your product into the hands of your potential customer so that you can induce the psychological ownership principle?

When you answer that question, you will see a much happier customer as well as a jump in your sales.

Have you ever wondered about the many different ways that you can use psychological ownership for your business? Are you struggling to see your sales increase on a regular basis? Join the entrepreneurial community for answers to these questions.

“How To Get a Good Idea For Your Business”

Can anyone come up with good ideas for business?

To answer that question rather simply…the answer is yes. Anyone can come up with good business ideas whereby you don’t need to have some sort of magical talent to be able to do so.

The only thing you need is to become aware of the process that you go through. Once you start using this process then you will start to see yourself coming up with bright ideas on a regular basis.
Where does the process for coming up with good ideas come from?

I’m glad you asked. As it turns out the process for coming up with good ideas comes from years and years of studying some of the worlds greatest ideas generators. This list would include Einstein, Ben Franklin etc.

What these idea generators had in common was that ideas didn’t just come out of nowhere. There was actually a process that they could each use that would lead to new ideas coming out on a regular basis.

These geniuses left behind clues.

And fortunately for you and I we can use this same process to come up with our own little ideas. Who knows, when you follow the process you might be labeled as a genius as well.

So how do you come up with good ideas?

Here’s what really cool about this process. It doesn’t cost you anything but time and patience. Once you can deal with those two items, then you will see the results of your work almost immediately.

To make this work for you…you have to first think of what you’re about to do as “priming the mind”.

You have to give your mind a pattern that it can follow so that it can deliver the results that you are looking for.

Next what you want to do is to ask your mind questions about what kind of ideas you would like to generate.

Why do you want to do that?

Because your mind works by solving problems that come in the form of questions. When you ask your mind a question, it wants to find an answer. In doing so it will pull together different sources of information to give you that answer.

Now where a lot of people get this priming of the mind wrong is that you will get an answer not when you want it, but when your mind is ready to give it to you. There is no way to rush this process. That’s why patience is needed.

Some answers will pop into your mind immediately, while others will take time.

But what kinds of questions should I ask?

The answer is that you need to ask open ended questions. When you ask your mind an open ended question, it searches it’s memory banks to see if the answer already exists. If it does it will feed it back to you.

However if it searches and can’t find an answer, it will start to look for information within the world around you. This is why it’s also a good idea to look at other industries outside of your own for answers.

The reason you want to do this is because your mind will look for associations and links from those industries as a way of solving the question that you have posed to it.

Using who, what, when, where, why and how type of questions usually work best for this.

Then you want to ask questions that cause your mind to explore relationships with different items.

For example…

When it comes to luxury items, most people tend to ask themselves negative questions like “why can’t I afford that”, or “why don’t I ever get a lucky break”

Your mind will seek to answer that by making sure you never get those breaks.

Here is an example of a better question to ask yourself if you’re wondering how you can obtain that new luxury item.

“How can I afford that _______ ”

“How can I create a unique USP for my marketing business?”

Now by asking this kind of question you’re mind doesn’t know the answer and will seek to find out how you can afford it.

Use this information I just gave you as a way to prime your mind for getting good ideas for your business.

Next step: sign up for my new newsletter where you will get an insider’s look at how you can use psychological marketing tactics.