Month: January 2014

The Life Lesson You’ll Wish You Had Learned 30 Years Ago

Here’s another life lesson taken from deep in the trenches of Trenton New Jersey.

You’ve never heard what I’m gonna give you here.

And yet you’ll thank me afterwards..

Quick question..

Have you ever found yourself on a Friday afternoon surrounded by friends or family…or even your co-workers.

And one of them blurts out “TGIF, now I can go out for drinks later”

That’s short for thank god it’s Friday if you were held back in school.

Now, here’s the funny thing about that phrase and quite honestly the sad part.

For them..the 9-5 wage slaves.

Life begins and ends within the confines of Monday through Friday.

And they use the weekends to recharge and do it all over again.

Tsk tsk tsk..

Here’s what they never realize and what took me a while to truly get because of the programming I had received.

But first..another question for you.

If I asked you to give me $500 and in return I would give you $200..would you do it?

I’d put money in Vegas that you would think I’m crazy for asking you that.

That I must be high or something.

And yet you make deals like that every week.

When you sell off Monday – Friday in exchange for two days (Saturday and Sunday) you’ve done just that.

Sometimes it’s unknowingly (like I did)…

While other times..you do it knowing that it’s a bad deal.

Gosh that sucks..

Oh and wait I can hear you making the argument that how else are you supposed to survive right?

How are you supposed to support your family?

Geez..learn this.

The idea is to use that time in the 401k slave trade as a stepping stone to entrepreneurship.

It’s not meant for you to stay there forever whereby you sell off 40-50 years of your life in return for a gold plated watch and your walking papers to now be released into pasture.

And where you try to hide the fact that you now wear fashionable depends underwear.

Or you carry around belly bags to keep today’s set of pills you have to take.

It’s the reward for a deal that was never meant for you to win.

It’s the dirty little secret that no one ever told you about..

Until now..

Like I just did.

Advertisements

2 Entrepreneur Lifestyle Lessons I Learned From Jay – Z

Pop quiz..

What can you learn from famed rapper jay – z?

Answer..

1. You are your brand.

2. And it’s critical to your success.

Why?

Because the more your market can identify with you the more they will be willing to listen to what you have to say.

Understand this about money.

It’s everywhere.

It’s not just in the rich folks bank accounts.

It’s also in the guy who’s standing behind you in line at the grocery store with the 5 packs of Rahman noodles in his hands…it’s in his pocket as well.

But get this, he’s willing to give it to you if you can give him a legitimate reason to do so.

He wants you to answer the questions he has in his mind about you and your product or service.

Shucks…let me ask you…

What do you stand for in your business?

What are you communicating to your market?

Ask Samsung or blackberry about using a brand and understanding what you stand for in the mind of your market.

Blackberry’s brand once stood for something..now they don’t know what they stand for.

And guess what..

You know that they don’t stand for what their customers want them to stand for because their customers got together and voted with their wallets.

Message received..

Governor Christie..

He’s having a personal brand crisis.

How?

His brand was being a straight shooter..telling it like it is, even when you didn’t want to hear it.

And now…

He’s being re-branded.

As what?

A bully.

Tsk, tsk, tsk…

At the end of the day here’s something for you to put your mind on.

If it’s more money that you want for your business then learn this.

“Money is simply a response to mans thoughts about himself.”

Write that down..print it out even. Study it.

Hell, repeat it to yourself until you fully get it.

Why?

Because what you think you are, you become. And if what you become in this world aligns with other people’s beliefs about themselves then greenbacks will be exchanged as result.

Why I hate selling…

Selling sucks!

Lets just get that out if the way right quick.

I hate it.

Kinda makes you feel dirty.

“Hey here’s my new copywriting course, why don’t you buy it”

Or

“Build a list of email addresses that you can pitch your offers too, $29.95”

Yuk..

Here’s what I do instead..

I teach.
I expose people’s problems.

And when you read what I have to say you feel like a fly stuck on fly paper.

Why?

It’s because I know how people are wired.

When you see or read something that exposes a problem that you are having…I tap into your own anxiety.

And here’s the really cool part about what I do.

You see…

In order for you..the person with the problem…to get rid of that anxiety you have to read more of what I have to offer.

Why?

Because I’ve publicly acknowledged your pain and because of that you are hardwired to chase me down for the solution.

How cool is that?

Listen..what I do isn’t rocket science..nope not at all.

In fact I like to say that what I do is I market to people’s DNA.

Seems far fetched to some..and that’s fine because the truth never needs to seek sides….it just is.

Now here’s what you need to know.

If you want to raise your sales of your products and services then you need to learn how people are hardwired.

Become a reward for 10,000 people and watch how fast your bank account explodes.

Why You’ll Never Become Rich…

So let me start off by asking you a simple question.

You should be able to answer it really fast or if not, maybe you went to school on the special yellow bus for good kids only (wink wink)

Ok..so as not to waste anymore of my time on this..here is that question.

Why aren’t you rich?

Wait, I can hear you saying that you don’t want to be rich or that you’re doing ok..or whatever lame thoughts that might come to mind.

However the truth of the matter is that the reason that you aren’t rich is because..

You don’t want to be rich.

And here’s how I know.

It’s because nine times out of ten if you say you want to be rich..it’s a good thought. But and it’s a big but…you aren’t committed to becoming rich.

There is a difference.

Wanting to be rich is when you have all of those grand thoughts about eating caviar for snacks and having a big ass boat behind your house. Or how you piss off all of your friends because you can walk into any car dealership in America and pay cash for a card.

But the real truth is that you would never commit to making that happen.

Why?

Because the fat cats who operate the marketing machines have primed you to believe that being rich comes from staying up late at night a whipping out your credit card to purchase the latest foreclosed real estate program.

God bless you if you’ve ever bought anything from an infomercial and thought you’d be rich by the weekend.

Because what it really takes to be rich can’t be purchased in a 30 minute sales pitch.

So ok mr badass, “what does it take to be rich”

Hahaha…that question is the number one question I get asked most often.

And what’s even more funnier is my response and how it’s met with indifference.

It’s at the heart of anything you’ll ever do and if you want to be successful at whatever you choose to do, then you’d better have this or you’re simply wasting your time.

And what prey tell is this “it.”

It’s your mindset.

So take all of the frowns out of your face.

Because you see..rich people at their most fundamental level think differently then poor people.

Go study a few like I did and you will see how much that sticks out.

They don’t bitch and moan

They don’t blame their mommy’s or daddy’s

They don’t play oh poor me

Nope…in fact I’ve narrowed it down to three different things that they focus on to create crazy wealth in their lives and those who are lucky enough to be in their inner circle.

And if you want to find out I’d suggest you stay tuned and look out for some of my future posts where I will reveal my findings and how you can jump into the fast lane to wealth.

Or you can stay in your current lane where pinching pennies is part of everyday life.

Google + Nest = ?

After reading the headline that google buys nest..I had to step back for a moment and think about it…

And it makes sense..

Why?

Because google hasn’t been accused of making some drop dead gorgeous designs in the tech world..however, it’s biggest competitor apple..they are known for their designs.

So if you need to come up with a style that can reach the masses, works well, and looks good..what better way to do that then by snapping up former employees of apple.

In fact if it was me, I know I’d be grilling them not on design…but in how the culture operated at apple.

Then my next move would be to combine that with the best parts of my company and form a new attack front that apple would have to contend with.

Hey listen…if google wants to stay on top then they’ve got to think like a small company and not like a big company.

And if apple wants to remain relevant they’ve got to get their heads out of the sand and start creating compelling design once again.

Oh and by the way..(it feels funny actually spelling those words out. With so much texting I almost forgot to do that..but I digress)

You’ll soon start seeing more helpful posts as these are I guess what you could call my rants.

The Tech Titan That’s about to Tank…

It’s early in the morning and as I was catching up on the happenings in the business world overnight I thought I’d give you a quick thought about a very popular company who is currently a Titan in it’s industry, however their time has come unless they make some dramatic changes.

The name of that company….

Drum roll please….

That company is apple.

Here’s why you can count on apple being an afterthought coming here in the future.

One of the things I’ve learned about money in my time away from blogging is that money loves speed.

If you want to make lots of it then you have to be aware of that factor about money and when you get so big that you think that you can simply disregard that factor then it’s game over for you.

After the passing of Steve Jobs, apple has taken on more of the role of turtle as opposed to the role of the hare.

I mean geesh…there are those of us who love a great designed product, however when your competitor is pumping out new products every 6 months or so, then you have to apply speed as a your counter weapon of choice.

The company that can best adapt to their markets needs and wants and can get that product or service to the market the quickest will become the lead dog in the race to consumers pockets.

The bad news for apple is that not only has Samsung done just that, but other much smaller companies have taken on that idea of getting new products out the door much faster.

So while apple sits and tinkers with perfection..it’s competitors are busy racing new products out of the door to the market and steady gobbling up market share.

Another idea to keep in mind about apple is that they no longer have their best designer available to them in Steve Jobs. And although they have been on a patent frenzy, it won’t really help them in the minds of the consumer if those patents aren’t used in the products as quickly as possible.

So patent away as they may..at the end of the day it comes down to speed.

How fast can you turn ideas into viable products that your market wants.

And it is in this area where apple surely has lagged behind.

You don’t have to have a 4.0 business I.Q. to know that if your competitor is putting out 2 new phones a year and you’re only putting out 1…that the company who is doubling up your production will soon take market share away from you.

Now for speed to be a factor there has to be some level of quality to go along with that. If that quality is there then it’s only a matter of time before even loyal fans will look at other choices.

The return of the great one…

Where oh where have I been..

It’s been quite a while since my last post to you..in fact it was way back in 2013 when I last wrote something.

Well there was a reason for that.

As any good entrepreneur would tell you, if you want to excel at your chosen craft then you will need to never stop learning.

And that has been what has kept me away from blogging.

Learning..

My journey has taken me on many different roads whereby my accumulation of new knowledge and wisdom will be finally shared with you here on this blog.

So you can look forward to upgrading what you know and how you apply it.