Have you ever paid attention to a second grader?
Maybe you don’t have kids, and if that’s the case…take a few moments out of your day to watch a couple of second graders.
When you do that you’ll notice something very interesting and it can actually be used as a marketing lesson for your business.
Within just a few minutes of watching them you’ll notice that they are very efficient at doing one thing, and doing one thing well.
So what do second graders do well that business owners don’t?
To put it simply…they ask questions. Lot’s of them!
As business owners, you have a tendency to stop asking questions of your market. That move can actually hurt your business when you think about it.
You want to develop a relationship with your customers right? You want them to see you as the person who can provide them with solutions to their problems right?
You have friends that you talk to on a regular basis. Now how many times have you asked your friends questions to find out how they were doing…
So wouldn’t doing the same for your customers help you strengthen the relationship between you and them?
Here’s what you can do next
If you have a customer list, then ask them for their opinion. Don’t make it too complicated. Just tell them that you are considering offering a new product or service and would like to know what they think about it. Offer them a small bribe for doing so, and your done.
The reason for the bribe is because if you think that you’re going to get people to stop and take time out of their day to just give you their opinion, you’re fooling yourself. No one is sitting at home waiting for you to ask them their opinion. It’s just how it is.
What to do if you don’t have a customer list already?
If this is the case with you, then don’t sweat it. You can still do the same thing. Tell people you are thinking about, considering or whatever word you choose…
Tell them that you have this product or service and you are not sure if it’s exactly what they want, and to find out if they would like it, you would like their opinion.
This works, whether you have a list or not, the idea is the same. You are only seeking their opinions. Real easy peasy stuff.
So let’s sum things up here.
You learned that second graders are really really good at doing one thing well. And that one thing is asking questions. You can take this same attitude in your business today and begin asking your customers questions. Ask your customers their opinions about what it is you have to offer. Offer them a small bribe for their time and opinion. It’s not hard.