“Is There a Such Thing as a Magic Bullet In Your Marketing?”


How did the thought of the magic bullet come about?

I guess the blame for this can be placed squarely in the backs of marketers.

In an effort to sell more of their products and services to the masses they came up with the idea that if you promised the solutions to peoples problems and if you also promised them that they would get those solutions in an quick an easy manner that you would strike gold.

Why the magic bullet is not the gold most people think it is.

If I were a betting man, I’d bet that at some point in your life you’ve come across the magic bullet offer. Someone offered you a chance to have a solution that you were looking for without any real effort, or as little effort as possible.

However, once you purchased or tried out the magic bullet, chances are that you found out that not only was it not a magic bullet, but it was more expensive then if you had just taken your time to get those results naturally.

How greed played a role in the creation of the magic bullet

It was told to you by some very savvy marketers that waiting for results naturally was the wrong way to go and that you could actually speed up your success.

What made this move a such a savvy move was that it was done based on how your mind works. Marketers quickly found out that if you stimulate the greed gland that they could pry your hard earned money away from you.

When you promise something for nothing or almost nothing, your saliva glands literally start salivating. Just the mere thought that you could get results with basically no effort makes your brain go waka-waka-waka.

Why your brain going waka-waka-waka is not good for you?

When your mind is at the point where it’s almost in a trance like state (that’s the waka-wak-waka) then you can be sold just about anything. Your rational part of your mind has a hard time gaining control and you can be sold just about anything.

Now understand this.

The information I just gave you, like all information can be used for both good and bad. In the wrong hands it can be dangerous.

On the flip side it can be used to fend off marketers who are trying to separate you from your money.

To sum things up here

Beware of the magic bullet. In your marketing, offering a magic bullet can actually cause you to lose business. If the consumer doesn’t achieve the results you are promising in the time frame that you are promising then they won’t come back to you. And in fact they will tell their friends about you as well.


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