Month: December 2012

“Serial Entrepreneur: Business Tips Every Entrepreneur Should Know”

Hi folks,

Have you ever heard of the phrase serial entrepreneur?

If you’re not familiar with that phrase then let me give you my personal definition of what it means.

To me a serial entrepreneur is someone who start’s multiple businesses, it can be online or offline, the location doesn’t really matter.

To them, owning a business for seven or eight years is not the goal. They are looking to start and create a successful business as quickly as possible and then sell it for a profit.

And although, I’m not a serial entrepreneur, I do recognize some of the people who are successful at doing it. One of those people is Mitch Thrower.

Mitch is someone you should check out. His name might not ring a bell as a Sir Richard Branson does (yea, he’s one of the kings at serial entrepreneurship. The virgin group has over 400 companies in it) but Mitch does have some valuable insight on what it takes to be an entrepreneur.

I loved his “find a networkable comma” concept. Check out the video of him doing a presentation. I’d like to hear what you think.

What were you able to take away from this video? Do you have a networkable comma? Leave me a comment below.

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Where Have I Been?

Here is a quick update on where I’ve been.

Recently I had a post that I placed on the blog that linked to an article that was about a/b split testing.

Unknown to me was that the site that it linked to was on the list of sites that you’re not allowed to link to. My apologies go out to all my readers who might have missed my posts.

While the site was down I was able to work on some other projects and it proved to be very helpful to my overall business plan.

Also I want to say thanks to Elizabeth for helping me find out what was the cause of my blog being deactivated.

 

 

“Split Testing: How To Do It Right

ab split testing

ab split testing

Hey folks,

I want your opinion. I try to bring you the latest info on what it takes to be a profitable entrepreneur. Most of my time is spent scouring the web because there is a lot of junk out there about what you should and what you shouldn’t do. In fact it’s so much junk out there on a/b split testing that you need to have your information filtered for you. That’s where I come in at.

Over on the leadsleap.com blog I came across a split test  done by Rueben Corbo where he tested one of his websites icon layouts. Pretty much what he wanted to find out was if the positioning of the icons would make a difference on orders. If vertical versus horizontal could led to an increase in sales. It was interesting to see which one actually won.

But even more than that, he also gives you seven steps that you can take to run a split test on your own website to see if any part of your site could be costing you sales.

I’ve listed the seven steps below for you.

What are the things that need to be split tested?

In A/B testing, adjustments on text contents and images seem to create the most impact to the audiences. Shortening the texts and including only the gist of what the products/brand is all about seem to increase audience engagement and stir purchase motivation.

Similarly, placing a well-taken photo of the product on the landing page has also been shown to increase the click-through of visitors who check out the product, as compared to a page without product photo.

What are the things that don’t need to be split tested?

Design of menu bars and other navigation tools are not to be prioritized in split testing. As long as they are situated in the right places, their styles usually don’t matter. Most webmasters misconstrue that colors are least of priorities, but they are just as important. Remember that visual has a lot to do in luring visitors into action. A website with a pastel almost-unnoticeable blue background cannot ensnare attention as much as a vivid cerulean can.

What is the easy step by step procedure to do split testing?

1. Identify the problem: determine what could be causing your low traffic or poor conversions.

2. Formulate a hypothesis: make an educated guess on how the complexities can be solved.

3. Choose the right elements to test.

4. Set a metric that can be used for evaluation of the variants’ performances.

5. Run the A/B test.

6. Analyze the data gathered.

7. Implement the design that performed better than the other.

Split testing is tedious and time consuming. What are some of the tricks to simplify the process?

There’s no shortcut to A/B testing. If you want to get the soundest results, patience is required in the process. For newbies, however, there are loads of software and tools that can be downloaded online. Google’s Web Optimizer, for example, automates the process of splitting traffic and gathering data (including number of clicks on a page, hits on the landing page, etc.)

Other programs can help you choose the elements to be put on test, generate probable variant designs, set metrics, etc. These options can automate majority of the steps in split testing, thus taking a lot of time out of your hands.

“Elevator Pitches: 4 Big Ideas For Pitching Your Product or Service”

Hi folks,

Ok, let me ask you a quick question.

Do you have a good elevator speech?

If you met a potential business partner who showed interest in working with you. Would you know how to pitch them of what it is exactly that you do?

Don’t worry if you’re still a little rusty when it comes to the whole developing your elevator speech.  I came across this short video that will show you how to put one together. It’s from American express open, and has some good elevator pitch examples of how you should structure your pitch. At around the 56 second mark of the video they start to give you examples so make sure you’re paying close attention.

Was the information in this video helpful to you? Were you able to build your elevator pitch from the material in this video? I’m interested in hearing what you think. Leave me a comment below.

“Startup Business: How Successful Business Owners Get Past Their Problems”

startup business

Hi folks,

Here is one writers view on the different types of entrepreneurs you should have in your life. This comes from Joanna Lord and first appeared on her site joannalord.com.

What’s really interesting about the different types of entrepreneurs she suggests that you should have in your life is having a colleague that you don’t love working with. You often here that you should surround yourself with like minded people, so this flies right in the face of that advice. I’ve place a section of the article here for easier reading for you. You can read the entire article here.

1. A friend that knew you before you started your own thing.
Perhaps no voice matters more than the one that knew you before you had a startup. They knew you when all this was just a dream, or when you didn’t even know what a startup was. They can speak to your roots and ground you when you get lost in the startup haze.

For instance, when I go back home to the East Coast, my friends ask me about everything except tech and business. They tell me how impressed they are but remind me that I need to slow down, to live the life I want, doing what I love. No entrepreneur should lose sight of that.

2. A person with your similar skill set at your point of learning.
Having regular coffee dates or Skype chats with people who are in your similar phase of growth can lead to valuable relationships. I have a group like this, and we push each other and question each other’s decisions. We have been there when things fell through and when our big days happened.

There is a confidence that can come with camaraderie like that. We understand what each of us is going through.

3. A colleague you don’t love working with.
One of the biggest challenges that face any entrepreneur is justifying what you want to do and why it’s going to disrupt the status quo — whether it be to investors, future co-founders, team members, the press or others. It helps if you’re good at talking to just about anyone. Fine tune your ability to take feedback and get good at turning it into positive results. There is no quicker way to do this than to push forward with a relationship that isn’t particularly enjoyable or easy at first.

4. A person with the exact opposite skill set than yours.
Seek out mentors who are most unlike yourself. For me it’s been coffees with product managers, and tech leads. I’ve met with chief operating officers and have standing chats with our office manager. Do I know much about any of that? Not really. Do I know more now than I did before I met with them? Sure as heck I do.

Having these types of mentors and encounters has motivated me to take classes in coding and financials, and it’s humbling to see just how much you don’t know. Life-long learning is critical to success in business, and particularly to those who have bought into an industry founded on innovation.

5. A friend who always knew you’d be an entrepreneur.
Meet often with someone who knows you as “your entrepreneurial self” and not in any other way. He or she is likely the one to say “you got this” and “this is what you do” — even when you’re doubting it yourself. That person can’t imagine you ever taking the safe option or quitting. He or she would never tell you it’s OK if you haven’t given something your best effort, and will cheer every one of your accomplishments.

Do you currently have any of the above mentioned mentors in your life? Are you currently a mentor to someone else? I’d like to hear from you. Leave a comment below.

10 Things Entrepreneurs Should Be Tweeting About

See on Scoop.itEntrepreneur Ideas

Why you shouldn’t overlook your personal account when building your company’s brand on the social network.Get the latest blog articles on business…

For the best of what to do and what not to do as an Entrepreneur, consider www.GlobalCEOspace.com 

See on www.entrepreneur.com

“76 Entrepreneurial Quotes You’ll Love From Zig Zglar”

Hey Folks

This will be a short post.

If you haven’t noticed so far from reading this blog, I am a huge fan of quotes. From inspirational, to proverbs to you name it. I look for inspiration from everywhere.

With that in mind, when I came across this site that had not 10, not 20 but 76 quotes from one of my favorite marketers, Zig Ziglar, it caught my attention as something that I would share with you.

I’ve post some of my favorites quotes from Mr. Ziglar in some previous posts, and if you haven’t read the then you can check them out here.

In the meantime, I want to share with you some of his other quotes that you can use for your own inspiration.

You can find them here.