What exactly is video marketing?
In it’s most simplest form, video marketing is merely the act of putting your sales message on video and using that video to present your sales pitch to your market.
However, as simple as that may sound, you first have to have someone to show that video to. That’s called your lead.
So part of your marketing strategy has to involve generating a qualified lead.
How do you generate leads for your business?
This is the $64,000 dollar question that trips up most people. And although this is too large of a question to try to answer here in this post, I will give you an inside look at one of the methods I’ve used over and over to generate leads that I could show my video marketing message to.
This method uses simple networking in face to face situations. I like using it because it relies on the use of the business card or should I say the lack of a business card.
Here’s how I did it.
As a business owner, I would seek out and find my local chamber of commerce. You can do the same. Every city has some form of a chamber of commerce. I signed up and became a member. You might want to see how much it will cost to become a member. Some fee’s are rather high and others are rather low. You’ll have to find out that info and make a decision.
Once you become a member, they generally have meeting whereby you can meet with other members of the chamber and introduce yourself.
What I would do was as I introduced myself, there would normally be an opportunity to present my business card to the person I was talking to. And somehow..magically I would have lost my business card and would instead…ask for their email address.
Why would you want to say you don’t have a business card?
Because a business card doesn’t present a good opportunity for you to get them to view your video. When they receive your card and by the time they get to a computer or laptop to view your video, too much time has passed and they often forget.
Compare that to when they receive your email and open it up, they are in a position to view your email immediately.
Within that email I give them the video link.
So let’s recap here for a bit.
1. Join your local chamber of commerce
2. Attend your local meetings.
3. When asked for your card, instead ask them for their email.
4. Send them your video marketing message.